As part of a team of environment and graphic designers, we developed multiple conceptual platforms to begin to reinvent this well-known and historically respected technology chain. Starting from far reaching concepts and narrowing in on a narrative that speaks to the brand's history, we were able to achieve a fresh, contemporary take on the company's ownable elements and implement the concept through fixture design, store signage, and store vignette designs.
After the new concept was successfully launched, we developed three "retro" stores for Radioshack's key markets to celebrate the merging of their rich heritage and their current offering.
SketchUp 3D Development
* @ CBX